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A new Winter Olympic sport, plus Valentines Day ideas on a budget. No images? Click here A roundup of entrepreneurial articles, business news, broadcast announcements, and columns by BizTV personalities. Happy reading!
A New Sport Arrives at the 2026 Winter OlympicsThe Milano Cortina 2026 Winter Olympics will introduce the first entirely new Winter Olympic sport in more than 30 years: ski mountaineering, often called skimo. Ski mountaineering blends uphill climbing and downhill racing as athletes ascend mountains using climbing skins on their skis, then race back down. The sport will feature three medal events—men’s sprint, women’s sprint, and a mixed relay—and will be held in Bormio, Italy. In addition to skimo, the 2026 Games will add five new events within existing sports, including dual moguls, mixed team skeleton, women’s doubles luge, and expanded women’s ski jumping competitions. Altogether, eight new medal opportunities highlight the evolving and more inclusive future of the Winter Olympics.
Bitcoin Drops Below $67,000 as Crypto Sell-Off DeepensBitcoin fell below $67,000 earlier this week, marking its lowest level since late 2024 and extending a decline from its October high above $126,000. Bitcoin has since recovered from those lows and was back above $70,000, but has struggled to push higher from that, remaining in the range of $66,000 and $72,000. Once touted as “digital gold,” bitcoin has failed to act as a safe haven during recent economic and geopolitical stress, instead moving in line with risk assets like stocks. Over the past year, bitcoin is down nearly 30%, while gold has surged. Analysts warn that $70,000 is a key psychological level, and a sustained move below it could push prices toward the $60,000–$65,000 range. With institutional investors now turning into net sellers and billions in forced liquidations weighing on markets, volatility in the crypto space is expected to continue. BizTV Spotlight Interview Check out our interview with Ed Frazier, the Founder and Chairman of Biz Television, he shares his incredible story of growing up in the media world and turning a childhood passion for filming sports into an entrepreneurial empire. * To feature your business on a national television interview, email olivia@biztv.com *
Obesity Drugs Enter a New Phase The booming obesity drug market is moving beyond a one-size-fits-all approach. Executives from Eli Lilly, Novo Nordisk, and Pfizer say the next phase will focus on more personalized treatment options and wider patient access. New developments include oral weight-loss pills, combination therapies, and drugs designed to preserve muscle while promoting fat loss. These options aim to reach more patients and address concerns around side effects and long-term use. Access is also improving, with lower cash prices, more direct-to-consumer options, and upcoming Medicare coverage for obesity drugs. With analysts projecting the market could reach nearly $100 billion by the end of the decade, the future of obesity treatment looks broader, more flexible, and increasingly patient-focused.
Making Valentine’s Day Memorable on a Budget Here’s how to celebrate love well without stress, debt or pressure They say money can’t buy love. But every February 14, we scramble to buy the most expensive gift or plan the grandest show of affection. And that’s all fine . . . until money’s tight. Then it just feels stressful. Don’t get me wrong, I love a sweet gesture as much as the next girl. But you guys, love is so much bigger than a price tag. Last year, the average American spent $188 on Valentine’s Day. That’s a lot of money spent on chocolates and flowers just to prove how much you care. You don’t reignite romance by spending more money. You do it by being thoughtful and intentional with the little things you do for each other. And if you and your significant other are working toward a financial goal, protecting that progress is a gift in itself. So here are my suggestions for creating meaningful Valentine’s Day memories that don’t wreck your budget. Start with a spending plan I know what you’re probably thinking: Rachel, this is Valentine’s Day. You can’t put a price on making your person feel special! But just because it’s “in the name of love” doesn’t mean you get a free pass to go overboard with your spending. Before you buy any gifts, sit down together and talk about expectations. Trust me, setting a clear dollar amount (or even choosing a no-spend Valentine’s Day on purpose) helps you celebrate without sacrificing your financial peace for one extravagant night. Once you’ve picked a number, put it in your budget so you know exactly what you’re working with for the rest of the month. Plan an experience, not a purchase Some of my favorite Valentine’s memories are the things my husband, Winston, and I have done together, not the stuff he’s given me. When I know he’s taken the time to plan a sweet date, there’s nothing that makes me feel more special. The good news? You can plan something romantic and meaningful without spending much at all. You can brainstorm ideas together or keep it a surprise. Either way, experiences like these feel far more personal — and memorable — than expensive gifts ever will. Give thoughtful gifts that cost little (but mean a lot) If your love language is giving and receiving gifts, you might be having a tiny panic attack right now. But hear me out — what if, instead of buying a dozen roses that somehow cost $85 after delivery, you focused on something more personal (and way more budget-friendly)? Here are a few ideas to help you focus on being intentional this Valentine’s Day:
Make it special with time and attention I don’t know about you guys, but by the time Valentine’s Day rolls around, I’m usually still recovering from a busy Christmas and New Year’s. And in seasons like that, I’ve found that the best gift you can give each other is time and attention. That means stepping back from the crazy schedules and deciding your relationship comes first. It might look like unplugging from your phones for the day or planning uninterrupted time together — especially if you have kids and quiet moments feel rare.You can also look for simple, meaningful ways to serve each other. Maybe that’s doing the dishes after dinner, taking something off your partner’s to-do list, or finally getting around to that home project you’ve been putting off. The most meaningful Valentine’s Days are intentional Whatever it looks like for you, remember this: Emotional connection (not money) is the heart of Valentine’s Day. You don’t need debt or stress to show someone you love them. A simple plan, a little creativity and a focus on what really matters can go a long way. So enjoy the season you’re in and stay true to your goals. Because a Valentine’s Day that supports your relationship and your finances is always worth it! * Rachel Cruze is a two-time #1 national bestselling author, financial expert, and has served at Ramsey Solutions, where she teaches people how to avoid debt, budget and win with money at any stage in life. You can watch Rachel on The Ramsey Show, Weekdays at 2pm and 10pm ET on BizTV and on-demand on the BizTV app. Five Solid Reasons to Feel Good About 2026
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